Although the peacock logo for the NBC television network was meant to be multi-colored, for one week each year it definitely “goes green!” For the second year NBC Universal presented over 150 hours of environmentally themed content in a variety of platforms. “Green Your Routine” was the theme of the week of November 16th through the 23rd this year. NBC and NBC.com celebrated their talent in “The More You Know” PSA campaign. Using famous NBC regulars, they produced green-themed storylines in several of their daytime and primetime shows.
The NBC campaign featured celebrities talking about what they personally are doing to be more eco-friendly. Some of the stars who provided PSA spots included John Krasinski of The Office, Jane Krakoswki and Jack Brayer of 30 Rock, Masi Oka and Zachary Quinto of Heroes, Tori Spelling, Tiki Barber, Debra Messing, Ann Curry, Meredith Viera, Al Roker and the ladies of Lipstick Jungle according to “ecorazzi, the latest in green gossip” (http://www.ecorazzi.com).
NBC also devoted time in April to environmental issues in support of Earth Week.
In addition, the NBC website (http://www.nbc.com/Green) is loaded with ideas about how to “Green Your Routine” both personally, and in your community. Beth Colleton, Vice President of Green Is Universal, said that this is about educating consumers about the idea that it is practical and economical to be green. She said, “Asking consumers to help ’save the planet,’ or ‘clean up the oceans,’ sounds daunting to the individual. If everyone pledges to green even one simple aspect of their daily routines, such as walking to work, shopping with a reusable bag, or taking a shorter shower, together we can make a difference in our own lives and impact the environment.”
